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ConsultationStep 1: Create a List of Keywords Step 2: Analyze Google’s First Page Step 3: Create Something Different or Better Step 4: Add a Hook Step 5: Optimize For On-Page SEO Step 6: Build Links to Your Page Step 7: Improve and Update Your Content
1. Make a list of broad topics relevant to your business. 2. Expand each topic with a list of phrases you think your customers use. 3. Find related search terms. 4. Analyze the strength of your keywords. 5. Determine how you rank in your industry. 6. Verify search intent.
Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.
Broken Link Building “also known as Dead Link Building” is the practice of building backlinks by replacing links to 404 pages with a working link to a target website.
Google has confirmed, “content quality is an essential factor for ranking on search engine result pages”.
Domain Authority is a scale that measures how likely a website is to rank well on Google’s SERP. This metric was created by Moz, and is currently used worldwide by all companies since it greatly impacts brands’ online strategies.
One of the main factors Google uses to define high-quality SEO content is a high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T). According to its guidelines, “High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.”
Link building is the most popular and effective off-Page SEO technique. Basically, by building links to your website, you are trying to gather as many ‘votes’ as possible, so that you can bypass your competitors and rank higher.
1. Keep The Landing Page Layout VERY simple 2. “Hide” Content Not Needed Initially. 3. Spend Extra Time Optimizing Headlines. 4. Ensure Lightning-Fast Page Speed. 5. Incentivize Further Click-Throughs. 6. Ensure Mobile-Friendliness For SEO.
4 Strategies for Good Keyword Density 1. Write for readers first – then focus on keyword use. 2. Use keyword stemming to add variations of the target keyword. 3. Use semantic keywords to give context and support the target keyword. 4. Avoid keyword stuffing.
